Integrations
Connect Optimizely Feature Experimentation with your analytics platforms, data warehouses, and business intelligence tools.
Analytics Integrations
Send experiment decision data to your analytics provider to analyze feature flag performance alongside your other metrics.
Google Analytics 4 - Track server-side experiments in GA4
Segment - Send events to multiple destinations
Mixpanel - Behavioral analytics integration
Amplitude - Product analytics setup
Articles in this section
Google Analytics 4 Integration for Feature Experimentation
Track Feature Experimentation server-side experiments in Google Analytics 4 with notification listeners and GTM
Forward Google Analytics 4 Events to Feature Experimentation
Forward Google Analytics 4 Events to Feature Experimentation
Integrate Adobe Analytics with Optimizely Feature Experimentation
Learn how to integrate Adobe Analytics with Optimizely Feature Experimentation using SDK notification listeners. Covers client-side and server-side implementations with complete code examples.
Integrate Contentsquare with Optimizely Feature Experimentation
Learn how to integrate Contentsquare with Optimizely Feature Experimentation using SDK notification listeners. Covers JavaScript, React, and React Native implementations with Dynamic Variables for heatmap and session replay segmentation.
Integrate mParticle with Optimizely Feature Experimentation
Learn how to integrate mParticle with Optimizely Feature Experimentation using DECISION notification listeners. Covers Android, iOS, JavaScript, React, and React Native implementations with server-side workarounds.